![]() ![]() Mobile-first Facebook video increases brand awareness by up to 67%.Facebook videos with captions also work well – they are able to boost viewing time by 12%.Videos with numbers in titles are likely to receive more views.Facebook video posts have an average engagement rate of 6.01%.However, 51% of adult and older users don’t understand how their feed works and why certain posts are shown to them. 71% of shoppers find Facebook video ads shown to them to be relevant.Young users (18-24 years old) spend 75% of their Facebook time on video ads compared to 65+ year old visitors.Compared to a static post, users will also spend 5 times more time on a post that contains a video. Intentionally consumed videos on Facebook are watched 5 times longer compared to those that are discovered.62% of users noted that they become more interested in a product or service after discovering it in Stories.(So don’t forget to add a transcription to your video so your users may watch and read at the same time and turn off autoplay forever.) ( American Press Institute ) What’s more, 80% of Facebook users feel annoyed because of the auto-playing video ad in their news feed. 85% of all videos displayed on Facebook are watched on mute.65% of all these views come from mobile.According to this source, 500 million viewers watch 100 million hours of video content on Facebook daily. There are more than 4 billion video watches on Facebook every day.And by the way, 74% of all Facebook users have above average income. 47% of consumers watch video ads mainly on Facebook.52% of American adults use Facebook to discover the latest news.Facebook is going to become closer to “video-only” by 2021.94% of Facebook advertising earning comes from mobile devices, and half of this sum comes from mobile-first video ads. ![]() ![]()
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